To be respected and trusted as most reliable brand in appliances industry in the world.
To consistently innovate and grow to set new benchmarks in customer service. To add ethical,
incremental value to all stock holders and to be come the clear leader in the retail business of
household products and appliances in Qatar”
• To be always lead by our VISION.
• To be a complete customer centric organization.
• To be sharp focused marketing & sales organization.
• To achieve optimum efficiencies in every task.
• To nurture trusted and respected brands.
• To be a formidable market player in Doha.
• To capture the hearts & minds of our customer.
• To stick to highest standard of professionalism at all levels.
• To promote & foster an environment of ‘a great place to work’.
• To be highly focused on cost efficiencies at all levels.
• To build effective working relationships with great teams within &